BA-143 WJD Brand Silver and Gold 24-Piece Stainless Steel Cutlery Set Series | Wholesale Supplier

The BA-143 series is the WJD branded 24-piece stainless steel cutlery line visible on the top shelf of photo 718-10.jpg. The display shows four silver mirror variants and one gold variant, all sharing the same classic line handle design and unified “WJD” green logo branding. The WJD brand is positioned as a mid-tier branded alternative to the WD carved handle luxury line (BA-144) and the colorful plastic handle everyday line (BA-142), offering wholesale buyers a clean, brand-identified product for retail and hospitality channels where a recognized brand mark drives consumer trust.

The “WJD” green logo is the central brand asset of this series. Applied consistently across all five variants on a white-base color box with green label accents, the branding creates immediate shelf recognition and reinforces a unified product family. For wholesale buyers building a branded cutlery program, the WJD identity provides a turnkey brand solution without the need for private label development. The brand is well suited to Latin American, Middle East, and Southeast Asian retail markets where recognizable brand marks command price premiums over generic alternatives.

Construction uses 304 food-grade stainless steel throughout. The silver mirror variants feature a high-polish mirror finish achieved through multi-stage mechanical polishing, producing a reflective surface that resists tarnish and fingerprints. The gold variant uses PVD (Physical Vapor Deposition) gold-tone coating, which deposits a hard titanium nitride layer at atomic level for a durable gold finish that resists scratching, fading, and chemical attack far better than traditional electroplating. All variants meet FDA, LFGB, EU 1935/2004, REACH, and RoHS requirements.

All five variants share an identical classic line handle design: a smooth, slightly tapered handle with subtle vertical texture lines running the length of the handle. This restrained, timeless design language allows the WJD series to complement both traditional and contemporary table settings without clashing with existing dinnerware patterns. The consistency of handle design across silver and gold variants also enables buyers to mix finishes within a single table setting for a coordinated two-tone presentation.

Packaging is a key differentiator for the Latin America market. Each set ships in a white-base color box with green “WJD” branding and bilingual labeling: “Flatware Set” in English and “Juego de cubiertos” in Spanish. This dual-language approach directly addresses the Spanish-speaking Latin American market while maintaining English compatibility for North American and Caribbean channels. The bilingual packaging eliminates the need for separate SKU listings for different language regions, simplifying distributor inventory.

The standard configuration is a 24-piece set serving 6 people: 6 dinner knives, 6 dinner forks, 6 soup spoons, and 6 teaspoons. Typical piece dimensions are dinner knife approximately 23cm, dinner fork approximately 20cm, soup spoon approximately 19cm, and teaspoon approximately 15cm, following the standard international flatware size convention. This sizing positions the WJD series as a full-size adult flatware set, distinct from the more compact BA-142 colorful handle series, and appropriate for formal dining and hospitality use.

Within the BA-142 to BA-147 cutlery portfolio, the WJD brand series occupies the branded everyday-premium segment. It complements the BA-142 colorful plastic handle line for the value everyday market, the BA-144 WD carved handle line for the gift and premium market, and the BA-145 WD gold PVD luxury line for the high-end gift market. Buyers can assemble a complete cutlery program sourcing all four lines from the same Yiwu factory group, with the WJD and WD brands providing clear brand tier separation. The BA-147 storage rack accessories provide add-on upsell opportunities.

Wholesale terms are structured for branded distribution: MOQ is 100 sets, with a price range of $3.0 to $8.0 per set depending on finish (silver mirror vs gold PVD) and packaging customization. Mixed finish orders within the MOQ are supported. Export packing is 24 sets per carton (55x40x35cm, 20kg GW, 15kg NW). Full certifications include FDA, LFGB, EU 1935/2004, 304 stainless steel food-grade, PVD coating certified, REACH, and RoHS. The WJD brand is available for regional exclusive distribution agreements subject to volume commitment.